Ok ,it’s true that we didn’t wake up one morning and suddenly decide .. Let’s make a new company that does things a little differently. And if we did then surely that’s what everyone else building  a business would say anyway. So what’s our differentiator, what’s our  niche? Well since I’ve grabbed your attention up to now you might like to stay tuned a little longer… 

Here comes the elevator speech!  Put simply, our differentiator is our ability to work hand in hand with your technology team and clinical groups to deliver improvements for service users and patients. Elevator speech over.! 

We decided that our differentiator was our knowledge and experience of deploying significant change in the healthcare domain, understanding of  the political sensitivities, public perceptions, stakeholder positions and a desire to work hand in hand with project teams to help deliver real outcomes, not just paper reports or strategy documents but real results by rolling up our sleeves with you to get things done. 

It was clear that we should establish a business with people who have, Been There, Done That and Bought the Teeshirt. (In fact, I recall the team actually getting tee-shirts for one go live and proudly wearing them to mark the occasion.!)